Katie's CV
Content Manager
Hi there! I’m Katie Ziegel
(She/Her)
Explore and Enjoy
Printable copy of CV ->
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About Me
My Story
Hi, I'm Katie—a seasoned Content Marketing Manager with a knack for turning ordinary into extraordinary. I bring a unique blend of in-house and freelance expertise, having managed content for global Fintech giants while helping small businesses launch and thrive with tailored websites, graphics, content and ads. My expertise spans from crafting compelling copy, SEO-optimised content, stunning website designs, and targeted ad campaigns to developing content strategies and managing a team of writers. As a globe-trotting adventure seeker, my international experience has enriched my skills and given me a distinct global perspective, making me adaptable and innovative no matter the environment.
My Experience
Background & Expertise
Freelance Web Designer and Content Speciatlist Katie Gets Creative (UK)
October 2021 - Present
- Empowering small businesses by helping them with any website or tech requirements to start up or build up their business
- Creating tailored, SEO-optimised WordPress or Squarespace websites
- Assisting clients with logo and graphic designs, photo editing and video editing
- Educating clients on content best practices
- Tailored photography services
- Creating compelling copy including monthly newsletters and fact sheets for UK property landlords and weekly business newsletters for UK accountants to provide their clients
Content Manager: SumUp
(Copenhagen & Cardiff)
December 2022 - Present
- Building, adapting and carrying out a content marketing strategy
- Overseeing all forms of content (CRM, SEO, OM, UX, Website, etc.)
- Performing content audits to analyse areas of improvement and keyword gaps
- Performing monthly SEO audits to keep on top of our SEO performance and identify trends
- Adapting and optimising content for organic traffic and SEO
- Training stakeholders on SEO and content-related topics (i.e. link building, SEO best practices, Contentful, etc.)
- Building a strategy and implementing a new website design with a focus on small businesses
- Writing engaging copy (business blogs, CRM emails, website copy, ad copy, user tutorials, newsletters, video scripts and more) tailored to the specific use case and platform
Copywriter & Marketeer: SumUp
March 2020 - November 2022
SumUp
Reference Letter
Direct Sales and Service Consultant: Air New Zealand (Auckland)
September 2018 - August 2019
Air New Zealand is the flag carrier airline of New Zealand. As a direct sales and service consultant, I provided information and assistance to the flying public. My main duties included:
- Creating and changing flight reservations
- Advising customers about itinerary changes, flight disrupts, baggage concerns, seating, visa information and questions about customer loyalty programs
- Taking inbound calls from a variety of customers, including travel agents and VIP clients
Senior Support Expert: SumUp (Berlin)
September 2017 - June 2018
SumUp
Reference Letter 2
SumUp is a mobile payments company and is considered one of the fastest-growing fintechs in Europe. I was the first customer support agent hired for the US market. After a few months, I was promoted to Senior Support Expert and manager of the US support team. As we launched in one of the biggest markets in the world, I was responsible for:
- Answering merchant queries by phone and email, including pre-sign up questions and sales, troubleshooting technical issues, and security and onboarding questions
- Training in new support agents
- Helping implement new partners including Kounta and Talech
- Competitor research
- Content-related projects, including templates, training materials and website audits
Shift Manager: Burlington Bowl (Burlington)
March 2017 - July 2017
Burlington Bowl is the largest bowling centre in Ontario. My duties included:
- Overseeing all areas of the bowling centre including the bar, restaurant, kitchen, snack bar, front desk, and maintenance
- Helping guests check in or create reservations for parties and leagues
- Answering any queries or complaints in a professional manner
- Managing the deposits and cashouts from the bar, snack bar, and guest services
- Ensuring that the staff had enough training and were confident, safe, and happy in their position
- Ensuring that all guests were having a positive experience
Burlington Bowl
Reference Letter
Day Manager: Bru Bar & Hostel (Cork City)
August 2015 - June 2016
The Bru Bar & Hostel is located in Cork, Ireland, and was voted the 7th best hostel in the world by Hostelworld. As the Day Manager, I was in charge of the day to day responsibilities of the bar and hostel. My duties included:
- Checking guests into the hostel
- Creating and changing reservations
- Accommodating guests needs and answering questions about the area
- Training in new employees
- Scheduling, stock checks and ordering
- Serving at the bar
Bru
Reference Letter
Control and Timing Operator: Whistler Sliding
Centre (Whistler)
August 2015 - April 2016
The Whistler Sliding Centre was used in the 2010 Vancouver Winter Olympics in the Luge, Bobsleigh, and Skeleton events. It is now used for training athletes from around the world and hosting competitions and world cup events. In this role, I was in the control room along with several complex timing, recording, video, radio, scheduling, and audio equipment. We used this technology to ensure the safety and availability of the track, announce any crashes, and record timing for each sled. During events and competitions, we had to work with race officials, ensure that all equipment was working correctly, work with the track crew to ensure the track was safe and ready for sliding, announce each slider coming down the track, record the timing and video of the run, and keep in constant radio communication with the track crew and race officials. I also had the opportunity to take 'bob school' and became a bobsleigh pilot and train among world-renowned athletes.
Sliding Centre
Reference Letter
To view my full work history, and letters of reference, please visit my old web CV.
Education
What I’ve Learned
CS50's Computer Science: Harvard X
2019 - 2020
Completed an online course "CS50 Computer Science for Business Professionals" on the online learning platform edX. Learning the basics of binary, HTML, CSS and JavaScript.
Bachelor of Education: University of Ottawa
2013 - 2014
Teacher Education Training, Intermediate/Senior Division (High School). Teaching Subjects: Music & Geography. 45 days of teaching placement in Ontario High Schools. Activities and Societies: Brass Quintet, Lighting Technician at Faculty of Education Concert, Several Teaching and Professional Development Workshops.
Bachelor of Music: McMaster University
2009 - 2013
Bachelor of Music with Minor in Geography. I studied various music classes from performance to teaching music lessons. I studied classical trumpet as my main instrument but learned how to play a variety of instruments including tuba, clarinet, saxophone, piano, drums, double bass, and cello. I also took geography and multimedia courses. Activities and Societies: McMaster University Concert Band, McMaster University Concert Band Representative (Stage Manager and First Year Representative), MSU Avtek Productions Audio Visual Technician, McMaster University Longboard Club.
Semester Abroad: University of Auckland
2011 - 2011
I completed a semester abroad in beautiful Auckland, New Zealand as part of my Bachelor of Music. I took music courses, traveled, and learned about a new country and culture.
TEFL/TESOL 150 Hour Master Course
2015 - 2016
Learned engaging techniques and lessons on how to teach English to students with little to no knowledge of the language. Achieved a grade of A.
German Language Lessons
2017-2018
Through my employer in Berlin, I had the opportunity to take German language lessons. I reached level A2.1. Unfortunately, I am not at a professional speaking level, however, I am still studying in my own time.
I've also completed several certification courses throughout my career which you can find on my LinkedIn.
My Skills
What I Do
Copywriting
Mainly working with fintechs and accountants, my favourite topics are those that may seem boring on paper but can make an impression when delivered with panache! Not only do I cover accounting, business and finance, but I'm also an avid traveller and musician, and can easily convey these passions through my writing.
Adaptability & Reliability
My travels have given me a unique perspective on what it's like to be an international citizen and helped me develop skills that are useful in any environment. Through my varied experiences in jobs spanning from hospitality management to marketing for technology companies, I've been able to gain valuable professional experience and work in new roles with confidence.
Technology
I am a technology enthusiast who enjoys learning about new technologies and implementing them into the workplace. I am proficient in programs such as Microsoft Office, Google Apps, Contentful, Google Analytics, Photoshop, Premiere Pro, Miro, Figma, Github, Visual Studio Code, Salesforce and Intercom.
“The simpler you say it, the more eloquent it is.”
August Wilson
